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Skills Summary

My first love is design, but my secret weapon is my ability to roll up my sleeves and solve problems. In a world where there are designers who are intimidated by standards-based coding, and there are developers who don’t understand pixel-perfect implementation of a design — and there are people with marketing know-how who can’t do either — I can do all that and more. I know how to communicate with both clients and developers, and am equally proficient at print (see below) and web design.


Web design summarySome of my website designs

• Since 1996, when my first website design earned a Four Star review from Excite, I have supervised web design projects from the discovery process through launch. Over the years my websites have continued to win design awards including five Horizon Interactive Awards.

• While on staff for in-house corporate and product marketing departments, I have worked closely with Directors of Marketing and PR, as well as with engineers and programmers, in order to ensure that complex websites, email templates and applications are presented with consistent and current design standards. In this context I have also managed small teams of web designers.

• I have experience in developing site architecture, file naming conventions, sitemap XML files and meta data with search engine optimization in mind.

• My templates are coded and designed using clean, valid XHTML and CSS in order to create quick-loading, accessible sites. I have experience coordinating design efforts with PHP, Cold Fusion, and Drupal developers.

See moreClick here to see some beautiful examples of my web work. SEE MORE »


Print design summarySome of my print designs

• Over the years I’ve designed a wide range of design projects including full color B2B print ads, software packaging and manuals, corporate identity packages, brochures, booklets, invitations, bookmarks and postcards and other printed marketing collateral.

• In taking marketing collateral projects from start to finish, I’ve interviewed clients to review their project’s needs as part of the discovery process, completed and presented comps and revisions, purchased photography and illustration, and prepared files for output.

• In my staff roles at a visual effects company and later at a new media company I was responsible for creating the corporate identity style guide and enforcing its correct application to in-house design projects.

• As a staff Photoshop Supervisor, I supervised the compositing of complex photo-realistic illustrations for print ads and bid-winning presentations, that held up to feature film visual standards.

See moreClick here to see some beautiful examples of my print work. SEE MORE »



 

Kudos

"Deirdre is an excellent designer. She takes the ball and runs with it, offers great ideas and insight into problem solving. Highly recommended.”

Dianne Newton-Shaw,
Account Manager, Placemaking Group, Oakland, CA


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Software Skills


Prepress Skills

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